Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we plow ahead in 2020, it is more apparent than ever that Google is continuing to make taking a major role in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel related economic development activity in small to mid-sized markets.
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