Stamp Destination Marketing - Make Your Mark

At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.

Case Study: Fostering Community Pride

Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.

Victoria BeltonJune 20, 2019

Ten Year Challenge: Websites Then and Now

In a nod to the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on a couple of our client’s websites. While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have changed dramatically. What was once sleek is now outdated in comparison to today's functionality and popular designs.

Leigh FarriorJanuary 17, 2019

Keeping Content Fresh with Community Events Calendar

A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar.

Shawn TritzDecember 5, 2017

How to Make a Small Town a Big Deal

Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations.

Leigh FarriorOctober 16, 2017

Marketing Meeting Attendee Personas to Meeting Planners

See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

Victoria BeltonSeptember 20, 2017

DMO Brand and Website Evaluation

When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.

Leigh FarriorJuly 14, 2017

Destination Rebranding after a Crisis – Dauphin Island, Alabama

The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.

Jim LeonardMarch 30, 2017

Leveraging Research to Maximize ROI

Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.

Laura HicksJuly 26, 2016

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Category: Case Study