At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
To participate in the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on some of our client’s websites — and on our own! While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have drastically changed. What was once sleek is now outdated in comparison to today's functionality and popular designs.
by Leigh Farrior posted January 17, 2019 A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar.
by Shawn Tritz posted December 5, 2017 Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations.
by Leigh Farrior posted October 16, 2017 See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
by Victoria Belton posted September 20, 2017 When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.
by Leigh Farrior posted July 14, 2017 The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.
by Jim Leonard posted March 30, 2017 Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.
by Laura Hicks posted July 26, 2016