Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
Ever wish you had a clone to help tackle your to-do list? When it's time to consider hiring a DMO partner to help boost the effectiveness of your DMO's marketing program, use this insight and checklist to help make your marketing partner selection.
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city.
Video is the preferred modern medium and can summarize your destination succinctly. But be sure to ask yourself these questions so you can produce one appropriate for your DMO.
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voice to elevate your destination.
Does your Instagram strategy position your DMO as the visual ambassador for your location? If the old adage “a picture is worth a thousands words” still holds true, then a platform like Instagram is one of the most valuable marketing tools in your arsenal. It boasts the highest brand engagement rate of all the big social media platforms.
One of the most daunting tasks for a destination marketing organization (DMO) is making the decisions necessary to rebrand the community they represent. Branding often includes a tagline that captures what it is that makes your community different from other places. But before you craft the perfect one, you have to ask whether you need a tagline at all.