Shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. Guidelines from the American Advertising Federation’s webinar: "Weathering the Storm: Brand Management in the COVID-19 Era".
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year.
A brand standards manual (also known as a brand book, guide or bible) guides anyone in the use of your brand messaging and appearance across all platforms. It plays an important role in protecting the outward appearance of your brand—it tells your company story so your employees and vendors know what you stand for and how you should be perceived.
Brand building involves more than just logo creation. It's exploring what makes your destination unique and leveraging it to attract visitors to your destination. Sometimes, that means taking risks with bold creative and operating outside of your comfort zone.
Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist.
Attractions, both tangible and intangible, draw visitors who value what they represent. Identify and market your main attractions to encourage travelers to choose your destination when they book their next trip.
Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means.
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.
Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.
In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.