A comprehensive strategic marketing plan is more than just a list of tactics. Read more to see some tips to developing a more efficient and effective marketing plan of action for your DMO.
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?
DMOs need to promote marketing messages in the space where prospective travelers are most likely to take action. As it relates to digital marketing efforts, you and/or your digital provider need to be able to measure your campaign’s effectiveness.
Website analytics cover a broad spectrum of information. With clear goals and a working plan, you can begin to pull out the metrics that pertain to the traffic you’re looking for, and, as a result, modify your web strategy to more effectively meet your goals. Read time: under 3 minutes
Scientific, reliable research is logical and guarantees results. Furthermore, creative designed with research data is effective because it focuses on what the visitors want. Learn about how we married market research with a strong marketing and media plan to attract like-minded visitors and increase ROI for Columbus, Georgia.