At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.
by Victoria Belton posted October 10, 2017 One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.
by Victoria Belton posted October 4, 2017 See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.
by Victoria Belton posted September 20, 2017 Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.
by Victoria Belton posted August 9, 2017 It is important to periodically evaluate your DMO’s social media strategy. Use our social media worksheet assessment to guide you to a better social media action plan.
by Victoria Belton posted August 4, 2017 The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within.
by Victoria Belton posted June 27, 2017 The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: 5 minutes.
by Victoria Belton posted April 10, 2017 The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The military group travel market encompasses events such as military reunions, meetings, and conferences and we have even included a bit on military related leisure travelers.
by Victoria Belton posted March 21, 2017 The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.
by Victoria Belton posted February 24, 2017