At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination.
by Victoria Belton posted October 22, 2020 In the final installment of this five-part series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
by Victoria Belton posted June 17, 2020 As your DMO assesses what activities it has to offer its visitors, strategize within the framework of what visitors can expect to experience—not just what they can do—while visiting your city. Read time: 6 minutes
by Victoria Belton posted June 10, 2020 Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place. Read time: under 3 minutes
by Victoria Belton posted June 4, 2020 In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination
by Victoria Belton posted May 27, 2020 Tourism experts agree that there are fundamental expectations your DMO must meet in order for visitors to plan to visit your destination, return with friends or family, and recommend their experience to others. Read time: under 4 minutes
by Victoria Belton posted May 20, 2020 At its most basic level, a DMO's mandate is to leverage their budget to be a positive force behind the economic impact of travel and tourism on their local economy. Investing in professional development can lead to the fulfillment of this mandate.
by Victoria Belton posted February 13, 2020 Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.
by Victoria Belton posted June 20, 2019 In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
by Victoria Belton posted April 23, 2019 As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
by Victoria Belton posted April 11, 2019