Stamp Destination Marketing - Make Your Mark

At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.

Case Study: Fostering Community Pride

Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.

Victoria BeltonJune 20, 2019

Key Elements of a Destination, Part 5: Amenities

In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.

Victoria BeltonApril 23, 2019

Key Elements of a Destination, Part 4: Activities

As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes

Victoria BeltonApril 11, 2019

Key Elements of a Destination, Part 3: Attractions

Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.

Victoria BeltonApril 3, 2019

Key Elements of a Destination, Part 2: Accommodations

In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.

Victoria BeltonMarch 22, 2019

Key Elements of a Destination, Part 1: Access

Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.

Victoria BeltonMarch 15, 2019

Meeting And Convention Services Offered By DMOs

Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.

Victoria BeltonAugust 22, 2018

Featuring Stakeholders in Facebook Carousel Ads

Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.

Victoria BeltonMay 8, 2018

Life Stage Marketing

Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.

Victoria BeltonMarch 28, 2018

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Author: Victoria Belton