Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.
Author: Victoria Belton
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
In the final installment of this series, we take a look at the role amenities play in shaping the visitor experience and how your DMO can leverage them to encourage return visits and positive word of mouth.
As your DMO assesses what activities it has to offer its visitors during their stay, strategize within the framework of what they can expect to experience — not just what they can do while visiting your city. Read time: 6 minutes
Attractions are (obviously) a central part of your destination’s identity, and marketing them appropriately is important for maximizing tourism and travel’s impact on the economy of your place.
In the second installment of this series, we take a look at the role accommodations play in managing visitor expectations and contributing to the local economy of a destination.
Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.
For many of our DMO clients, November and December fall squarely in the middle of their fiscal year. If the same is true for your DMO, now is a good time to pull out your Marketing Action Plan and assess the progress of your goals and objectives.
Group travel is an attractive target market for many DMOs, but forging fruitful relationships with meeting planners can be a challenge. To stand out among competing destinations, up the ante by offering specialized group and meeting services for planner's needs.
Promote your stakeholders with Facebook carousel ads. Not only will you strengthen your partnerships, but you will continue to tell the story of your destination in an interactive and memorable way.
Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.