What’s the right answer when it comes to social media in times like these? I’m not sure that there even is one, but I do know the wrong answer: Going dark. Here are a few ideas on how to pivot your social strategy to continue engaging your target markets in these uncertain times.
Author: Maghen Barranco
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
In 2019, Pinterest overtook Snapchat to become the third most popular social network behind Facebook and Instagram, with its user base skyrocketing to 82.4 million people. Pinterest is the perfect platform for a destination to promote its offerings, and we've got some tips to help your destination make Pinterest a valuable resource for travelers.
Creating Instagram Stories and stories ads for brands can be a fun exercise, and getting started isn't complicated. To help you tap into the 500 million users who create and engage with Instagram Stories daily, here are some best practices we recommend you follow.
Keeping up with the latest developments in travel technology remains central to optimizing the visitor experience both in the planning stages of their trip and while they’re in-market. As we dive head-first into 2020, it is more apparent than ever that Google is continuing to make taking center stage in the travel tech space a high priority. Along with leveraging the opportunities that Google is developing, we are also seeing potential for augmented reality and artificial intelligence. We have highlighted 5 travel tech trends below that we feel have the potential to impact travel related economic development activity in small to mid-sized markets in the coming year.
We were recently invited to attend a lecture by Daniel Pacchioni, Creative Content Strategist with Universal Orlando's marketing department. Daniel provided timely, insightful advice on how to engage in the creative process when branding your destination. Here are 6 key takeaways from his presentation.
Regardless of your team size or budget, there are ways to make social media work for you without cutting corners. Here, we've summarized 6 common social media management mistakes, how they can affect your brand credibility, and what you can do to avoid them.
For smaller DMOs or DMOs with limited resources, necessary marketing strategies sometimes remain unexplored due to lack of funding, a small staff, or both—with social media being one of numerous underutilized tools. Fortunately, there are ways to put social to work no matter how small your team is. Here are a few ideas to help solve your "too much to do and not enough time to do it" challenges.
As travelers turn to digital resources to plan their trips and seek out attractions while in-market, driving home the relevance of your visitor center may feel like an uphill battle. The good news is that there are ways to increase the relevance of your center and remain top of mind to those who are more inclined to pick up their cell phones and consult Google.
Over the years, we have found the Digital Summit in Atlanta to be one of the best annual digitally-focused industry conferences available. Several Stampers attended the 2019 Digital Summit and afterwards put their heads together to summarize the digital strategies that we feel will have the most impact on the travel and tourism industry in the coming year.
Among the numerous ways social media can be used to foster positive perceptions about your place, influencer marketing has proven to be one of the most effective. And for small- to mid-sized destinations, collaborating with micro-influencers in particular can be an effective way to build credibility with your target markets.