Search engines are crowded and competitive, social channels are monetizing and the internet is overflowing with content. These factors and several others are making it ever harder to organically drive potential visitors to your website to learn more about your destination, and are making Pay Per Click (PPC) advertising an increasingly important component of DMO marketing strategies to maintain and grow visitation to their destinations.
Author: Laura Hicks
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Skift has released its Megatrends Report for 2019, and we have combed through it to present the top 5 travel and tourism trends that your DMO should be tapping into, if its not doing so already.
Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit.
For smaller towns, identifying unique selling propositions (USPs) that will attract new visitors can often feel like an insurmountable challenge. However, no matter the size or location of your destination, there are travelers who are looking to experience what you have to offer. In this article, we explore some ways your DMO can grow visitation by identifying and leveraging your destination's unique offerings.
If the only new content regularly added to your website is on your events calendar, the probability of your destination showing up in people's online search results is low. To ensure your website ranks highly on search engines, consider maintaining a blog that regularly promotes all of your destination's offerings.
Getting local leaders, business owners and members in your community to recognize the economic impact your destination's travel and tourism ecosystem generates presents a unique challenge to virtually all Destination Management Organizations. Get some ideas to meet this opportunity head-on. Read time: 5 minutes
Regardless of market size or location, DMOs are wrestling with many of the same perception challenges when promoting their destination to meeting planners. Here are some ideas to overcome some of those challenges.
We recently had the opportunity to attend the annual Georgia Governor’s Conference and network with like-minded tourism professionals. Topics ranged from 2019 tourism trends to influencer and content marketing strategies -- all with the underlying goal of learning how to become a more memorable destination. Here are 4 key takeaways.
Attracting motorcoach tours to your destination is a valuable component of your group travel marketing. To effectively manage this effort, you need group travel capability, communication and most importantly, a sound strategy.
Community involvement is a fundamental component of your destination’s marketing efforts. DMOs can ensure a consistent message by leading collaboration efforts and defining guidelines to maintain brand focus.