As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other.
Author: Jim Leonard
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
A well-rounded marketing plan begins before, continues during and follows up after an event. Using these six strategies will help increase awareness for your destination, develop a more impactful presence and make the best use of your destination’s trade show investment.
Are you using research to drive your destination marketing efforts? Market research is vital to the successful development of your tourism efforts, and the bedrock on which all effective marketing is based.
The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.
The key to great destination marketing is to create a compelling campaign that establishes a connection with your audience AND produces measurable results – no matter what size the budget. So, regardless of your DMO or CVB size, use these four tips to maximize your limited marketing budget and creativity on your next campaign.
People attending meetings in your city may become some of the best ambassadors on your behalf. Engage them in the right way and they will generate positive awareness about your city.
The biggest challenge for meeting planners is having to do more with less. Even with limited resources, planners are still expected to deliver memorable, successful meeting experiences. What might look like an impossible task for a meeting planner, is actually an opportunity for partnerships with their CVB/CMO.
The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners.
More and more vacationers and travelers are choosing to stay in short term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies are appealing to consumers, they are disruptive to DMOs.