Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO.
Author: Jim Leonard
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Always formulate the goals of the marketing efforts first and then prioritize and plan exactly how to budget the implementation of your Marketing Action Plan.
Tap into the retail tourism niche market by promoting the unique local shopping experiences your destination has to offer.
As ecotourism grows in popularity among environmentally conscious travelers, DMOs can appeal to this niche market by promoting the sustainable travel opportunities their area has to offer.
As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.
Does your marketing plan factor in trip planning tools like TripAdvisor? Take advantage of the impact these sites have on your destination’s online reputation by including them in your DMO’s online marketing strategy.
In the second installment of our Niche Marketing series, we take a look at how Food Tourism is gaining in popularity across the U.S. and offer insight into how destinations can take advantage of this niche market.
Niche Tourism is one of the fastest growing areas within the travel sector. In the first installment of this Niche Tourism series, we take a look at Voluntourism, how it can boost your local economy and how to go about taking advantage of its popularity and benefits.
With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips.
Bleisure is the new travel trend that’s mixing business travel with leisure. As bleisure travelers extend stays and spend big bucks in destinations, is your DMO taking advantage of this opportunity?