Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
By collaborating with your local stakeholders to leverage their events to help generate overnight stays, your efforts will boost economic development for your destination and encourage repeat visits.
DMOs must consider the social and environmental impacts of tourism in addition to its economic benefits. While it’s encouraging to witness a massive influx of visitors, how is it affecting the integrity of your destination? And equally as important, how is it affecting the overall visitor experience?
We understand that not all DMOs have the luxury of working with a professional marketing firm. But that doesn’t mean that their digital strategies need to suffer! To remain relevant to your target markets, we recommend two free, easy-to-use online tools that will help you manage and deliver an effective digital marketing strategy.
Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.
Geo-fencing is an emerging technology that DMOs or CVBs could utilize for their marketing efforts. But what is a practical use of it and is it right for your destination? Read on as we discuss.
Occasionally, DMOs run into CAVEs or Citizens Against Virtually Everything. We'll show you how to engage CAVEs, explain the importance of Tourism and Travel to them and potentially convert them from selfish to selfless.
Today’s range of multi-platform digital tools can make it easier than ever for a DMO to stay productive, ahead of schedule, and organized. We’d like to share a couple of our favorites.
A talent release form is an important tool used to protect from liability and licensing issues by allowing you the right to use subject’s imagery for advertising purposes.
There is no effort more important to guiding the marketing of a Destination Marketing Organization (DMO) than a clear, prioritized strategic marketing plan. Download our MAP workbook and skip the daunting uncertainty of not knowing where to start in creating a marketing plan.