We created a step-by-step guide to building a Marketing Action Plan that can work for your DMO and help you define and prioritize the Who, What, Why and How that influences your marketing success. Take a shot at defining the Targets, Roles, Beliefs and Processes for yourself or your organization.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Do your stakeholders see the connection between tourism and economic development? Knowing the numbers, and sharing that with your tourism partners will help you share the story of your destination. Tourism is not just about fun leisure activities, it is also about the jobs it provides and the amount of money it saves tax payers.
Whether they admit it or not, for most destinations, a fair portion of bed tax revenue comes from visitors who are “just driving through.” While it would be ideal to be the final destination for travelers, there is a great opportunity to capitalize on these "drive through" visitors.
A destination Marketing Action Plan (MAP) is a proven process that your team can undertake to define and prioritize the Who, What, Why, and How that influences your marketing success. Download the destination MAP worksheet that Stamp created to help with this planning process.
Stamp has a long history of developing destination Marketing Action Plans (MAPs) for clients. Because of that experience, we have refined the process to help you navigate the complex and ever-changing ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions and help your DMO achieve its travel and tourism goals.