Whether they admit it or not, for most destinations, a fair portion of bed tax revenue comes from visitors who are “just driving through.” While it would be ideal to be the final destination for travelers, there is a great opportunity to capitalize on these "drive through" visitors.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
A destination Marketing Action Plan (MAP) is a proven process that your team can undertake to define and prioritize the Who, What, Why, and How that influences your marketing success. Download the destination MAP worksheet that Stamp created to help with this planning process.
Stamp has a long history of developing destination Marketing Action Plans (MAPs) for clients. Because of that experience, we have refined the process to help you navigate the complex and ever-changing ecosystem of lodging providers, meeting & event venues, shopping & dining opportunities, and attractions and help your DMO achieve its travel and tourism goals.