Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
We often advise DMOs to curate TripAdvisor rankings with their stakeholders as a means of encouraging positive conversation about your destination. Together, you can identify and promote the authentic local favorites that will accurately portray your city as a can’t-miss destination.
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.
A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about the 7 components of creating a balanced social media editorial calendar.
As social media evolves, so should your social media strategy. In this vlog, we discuss the evolution of the DMO‘s role in social media content creation and curation.
In this brief video Chris Cavanaugh, DMO consultant, makes some excellent points about the challenges of requesting spec creative in the agency evaluation process.
Take our brief survey and share some of the challenges your Destination Sales Professionals face. Later, we will share our compiled report as well as insights on how to handle these obstacles.
Effectively marketing and managing a destination means that DMOs are now responsible for fostering positive online perceptions. This is done by directly engaging with visitors using what Stamp Destinations calls the “right pocket/left pocket” technique.
By collaborating with your local stakeholders to leverage their events to help generate overnight stays, your efforts will boost economic development for your destination and encourage repeat visits.
DMOs must consider the social and environmental impacts of tourism in addition to its economic benefits. While it’s encouraging to witness a massive influx of visitors, how is it affecting the integrity of your destination? And equally as important, how is it affecting the overall visitor experience?