A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
As the tourism and travel industry works to find its footing, analytics from Airbnb’s pandemic reboot prove people still want to travel, but just not too far from home. In this week’s Insight, we discuss the challenges and opportunities the industry is facing and share some guidance Airbnb is providing in these uncertain times.
Keep your finger on the pulse of today’s traveler patterns by accessing the DMO industry’s most trusted set of visitor intelligence data. As you are being approached and speaking to your city leaders and tourism stakeholders about the state of the industry, Arrivalist’s Daily Travel Index will provide you with powerful insights into traveler activity by state, regions and nation-wide. View time: under 4 minutes.
As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.
As Americans seek healthy, responsible ways to travel, communities with notable outdoor assets and those “along the way” to notable outdoor attractions have opportunities to capitalize on traveler’s “outdoor” interests. Here we discuss how your DMO can leverage increasing interests in exploring the Great American Outdoors with a deliberate digital strategy.
Most travel and tourism professionals have a pretty solid grasp of the economic impact of travel and tourism. But average residents, local officials and surprisingly many individuals employed in hospitality-related positions often have no idea how much of an economic and quality-of-life contributor overnight visitors are to their community.
We’ve executed numerous email campaigns and have learned what works when it comes to engaging with readers on a regular basis. Here we share some best practices for email marketing.
There is so much of our country that remains undiscovered among our fellow Americans that there is literally a world of opportunities within driving distance of most US travelers. And as many of us look to continue observing social distancing precautions as we travel, the resurgence of great American road trips has the potential to be a promising option for travelers and destinations alike.
As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue.
The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders.