As the evolving tech wave continues to get more exciting, and more complicated, the debate of whether to “in-house or outsource” your marketing is heating up. Today, we want to offer some insight into why the topic of outsourcing your in-house marketing is being talked about more frequently and provide guidance in your quest to create and manage marketing in the most efficient and effective manner possible. Are we biased? Of course! We do this for a living. Are we right? Read on and you decide.
Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Getting granular with your marketing efforts can help drive occupancy growth by effectively engaging your target markets in highly specific, personalized, relevant and timely ways.
Whether you’re new around here or have been reading our blog since we started it a few years ago, you know (or will soon enough) that we are committed to Marketing Action Planning. A MAP is a proven, step-by-step process document to help guide your short- and long-term plans of work to achieve the defined mission of your destination.
Attending tourism and travel industry conferences is a great way to network with your peers and take in new perspectives on destination marketing and management trends. Stamp team members attended several tourism and travel conferences in the last year, and at a recent conference many of the themes we have been hearing in the last year came together under one roof. So, we put our heads together to summarize what seems to be resonating in the times we live in.
Evolving digital trends affect how travelers learn about new destinations, gather inspiration for their next trip and make decisions. To ensure that your destination is not overshadowed by bigger DMOs with budgets to match, it’s imperative to understand technical capabilities across the digital landscape and make smart decisions about how to deploy your marketing dollars for maximum impact. The following digital marketing tips can help you maximize your reach and make the most of your budget.
Nurturing healthy relationships with local stakeholders should be a central component of your DMO's tourism development efforts, as they are often the first to greet visitors to your destination and the last to engage with them when they leave. The insight they can offer based on these interactions can help your DMO better understand your target market(s) and more effectively curate the visitor experience.
The travel and tourism industry is being steadily reshaped by the travel preferences of young travelers who are driven by the desire to experience other cultures, build life experience, and benefit from new learning opportunities. Understanding what they value, how they plan and what will motivate them to visit your destination can help your DMO formulate an effective communication strategy to draw youth travelers.
When it comes to shaping the visitor experience and encouraging repeat visits, there are definitive steps you can take to elevate awareness of your destination in the minds of travelers — we’ve covered quite a few of them in our video series the past year. Here is a brief recap of 10 strategies to supplement your marketing plan and facilitate positive conversations about your destination.
Social influencers provide tremendous value not only to travelers who look to social media for trip inspiration, but to DMOs looking for new ways to reach potential visitors. In this 30-second video, we touch on the benefits of crowdsourcing social influencers to promote your destination.
Every DMO hopes for positive online reviews of their destination. But what do you do when the reviews are negative? How do you regain control of the narrative and rehabilitate your destination's image? David and Victoria share a few ideas in this 50 second video.