what3words Will Blow Your Mind
what3words has the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Watch these brief videos and learn more for yourself.
by David Allred posted Author: David Allred
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
by David Allred posted Curating Social Influencers: Encourage The Conversation, Part 8
Curating content from social influencers is an effective strategy for reaching potential visitors who may be on the fence about visiting your city, or who may have not considered your place to be a viable option for business, leisure or bleisure travel.
by David Allred posted November 1, 2018 Creating FOMO: Encourage The Conversation, Part 7
As potential visitors formulate their travel plans, unique, one-of-a-kind experiences are often at the top of their travel wish list. Leverage these must-have experiences to generate the Fear Of Missing Out (FOMO) and encourage travelers to book an overnight stay in your city.
by David Allred posted October 10, 2018 Curating Instagram Influencers: Encourage The Conversation, Part 6
In this installment of Encourage The Conversation, we discuss the importance of influencer marketing as it relates to your destination and how to integrate it into your overall social media strategy.
by David Allred posted September 28, 2018 Leverage 360 Content To Tell Your Destination’s Story
Until fairly recently, 360 content was a buzzword, a fad, something without any practical application. But as the technology has advanced beyond gaming and into the replication of realistic experiences, its marketing potential has skyrocketed.
by David Allred posted September 7, 2018 The Check-Out Program: Encourage The Conversation, Part 5
Encourage repeat visits to your destination by presenting reasons for travelers to return with their family or friends. Giving these departing guests a list of your "Must-Dos, Must-Sees and Must-Eats" will give them multiple reasons to bounce back to you.
by David Allred posted August 31, 2018 Watch Your Language: Words Matter in Tourism Marketing
Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.
by David Allred posted July 24, 2018 TripAdvisor Rankings: Encourage the Conversation Part 4
We often advise DMOs to curate TripAdvisor rankings with their stakeholders as a means of encouraging positive conversation about your destination. Together, you can identify and promote the authentic local favorites that will accurately portray your city as a can’t-miss destination.
by David Allred posted July 13, 2018 How Attractions Drive Group Travel
To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.
by David Allred posted May 24, 2018 Social Media Editorial Calendar: Encourage the Conversation Part 3
A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about the 7 components of creating a balanced social media editorial calendar.
by David Allred posted May 14, 2018