Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes
Author: Camille Leonard
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
Smart DMOs know they must use carefully targeted messaging and strategically chosen channels to reach different demographics. But what about their habits and preferences? Let's take a look at Millennials vs Boomers. Explore these generational visitors and decide if you need to shake up your marketing strategies.
Shooting compelling portraits of your destination requires plenty of planning and preparation. Don’t shortchange yourself by skipping these 5 steps that we believe are vital to a successful photoshoot.
Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes
It's time to think about how locals can help build your brand. DMAI identifies community alignment as a vitally important ingredient to the branding and marketing success of destinations. Find the experts in your community and use their voice to elevate your destination.
One of the most daunting tasks for a destination marketing organization (DMO) is making the decisions necessary to rebrand the community they represent. Branding often includes a tagline that captures what it is that makes your community different from other places. But before you craft the perfect one, you have to ask whether you need a tagline at all.
Giving meeting planners a visual experience during the decision making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level.
You’ve heard the old saying “a picture’s worth a thousand words”—as a destination marketing professional you want to make sure the pictures you use communicate the right thousand words. At Stamp, we believe that a visual sense of authenticity comes from capturing, collecting, and curating images that feature both extraordinary moments and everyday life.