At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
At its core, wayfinding is about user experiences. Technology has become so portable. It’s time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center.
by Camille Leonard posted Much time and effort is required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered.
by Camille Leonard posted October 19, 2018 Once you've evaluated your brand and decided it's time for a refresh, there are a lot of details to be shored up before you can actually pull the trigger. To help guide your efforts, we've created this free, downloadable rebranding checklist.
by Camille Leonard posted September 19, 2018 Designing a presentation that is both engaging and informative often requires the use of thought-provoking imagery. Download volume 3 of our free destination marketing graphics to help you convey the results of your marketing action plan in your next presentation.
by Camille Leonard posted September 5, 2018 Context marketing plays an important role in shaping your overall content marketing strategy. For DMOs, this means knowing who your target markets are, their roles in your success and what they need to believe in order for you to succeed with them. Your marketing plan will follow to line up with these targets.
by Camille Leonard posted August 3, 2018 There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence.
by Camille Leonard posted July 18, 2018 The right imagery can communicate your position or engage your audience. Our second set of destination marketing graphics, supporting “Harnessing Stakeholder Partnerships,” is available to you to download for use in any of your DMO’s communication and presentation materials.
by Camille Leonard posted June 13, 2018 Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means.
by Camille Leonard posted April 6, 2018 In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience.
by Camille Leonard posted February 1, 2018 Thought-provoking imagery can be used to communicate your position or engage your audience. We are making our first set of destination marketing graphics covering “Measuring Marketing” available to you to download for use in any of your DMO’s communication and presentation materials.
by Camille Leonard posted November 15, 2017