More Than an Interstate Exit
Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes
by Camille Leonard posted April 8, 2021 Author: Camille Leonard
At Stamp, we believe places are some of the most interesting things to brand. We find the most powerful and unique brand position for a city or attraction and build awareness.
by Camille Leonard posted April 8, 2021 NLR—a brand apart.
Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.
by Camille Leonard posted December 3, 2020 Leveraging the “Let’s Go There” Toolkit for Your Destination
As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination.
by Camille Leonard posted September 17, 2020 The Value of a Landing Page
Have an initiative that needs to take off? Discover the value of a landing page as part of your DMO's marketing strategy. Read time: under 6 minutes
by Camille Leonard posted August 20, 2020 Why Now Is the Time to Refresh Your Photography
Some photos we just recently found appropriate and exciting feel out of touch today. Times have obviously changed, and many of the images used previously to promote places will need to as well. As many DMOs work to replace some beloved content with “new normal” messaging, we've provided some guidance to help you curate photos that speak to the concerns of travelers today.
by Camille Leonard posted July 16, 2020 Structure is the Key to an Effective Creative Brief
Whether you're working with an in-house marketing team or have chosen to outsource your marketing support, a structured creative brief is essential for keeping everyone on track. While every creative brief is different, there are 3 standard phases of development and a handful of pertinent questions every brief should answer.
by Camille Leonard posted September 26, 2019 When To Use Stock Photography
Keeping your visual content authentic is very important. Nothing sells your destination better than modern, unexpected, fresh, original photography. But, does that mean there's never a time to purchase an image that has already been created? We'll explain the benefits and pit-falls of stock photography and when it's the most appropriate choice for your project.
by Camille Leonard posted February 15, 2019 Using Hierarchy To Elevate Your Marketing
Whether you’re a seasoned destination marketing professional or new to destination marketing, your job is to ensure your marketing message is on target, visible and produces results. Let an understanding of design hierarchy guide your efforts. Read time: 3 minutes.
by Camille Leonard posted December 21, 2018 Wayfinding 104: Beyond Navigation
At its core, wayfinding is about user experiences. Technology has become so portable. It’s time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center.
by Camille Leonard posted November 21, 2018 Content and Context Marketing, Part 2
Much time and effort is required to create rich and varied content to populate your social media channels. To maximize your efforts, take the time to strategically plan the context in which your carefully crafted content is delivered.
by Camille Leonard posted October 19, 2018