• More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

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  • Key Elements of a Destination in 2021, Part 1: Access

    Key Elements of a Destination in 2021, Part 1: Access

    Victoria says… Tourism experts agree that there are fundamental expectations your DMO must meet in order for visitors to plan to visit your destination, return with friends or family, and recommend their experience to others. Read time: under 4 minutes

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  • Key Elements of a Destination, Part 1: Access

    Key Elements of a Destination, Part 1: Access

    Victoria says… Regardless of why visitors have chosen your destination for their next trip, tourism experts agree that there are fundamental expectations your DMO most meet in order for visitors to return with friends or family and to recommend their experience to others.

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  • what3words Will Blow Your Mind

    what3words Will Blow Your Mind

    David says… what3words is a free tool with the potential to revolutionize tourism and travel, mapping, wayfinding, navigation, and communications as we know it. Check out this introduction and link to three brief what3words videos to learn more for yourself. Your mind will be racing. Read/watch time: under 10 minutes

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  • Wayfinding 104: Beyond Navigation

    Wayfinding 104: Beyond Navigation

    Camille says… At its core, wayfinding is about user experiences. Technology has become so portable, it is time to consider how destination marketers can bring more usable information to their guests where they are, and when they need it. Here are a few things to consider doing to assist visitors outside of the visitor center. Read time: under 4 minutes

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  • Watch Your Language: Words Matter in Tourism Marketing

    Watch Your Language: Words Matter in Tourism Marketing

    David says… Adopt the mindset of a visitor when determining marketing language. Here, we take a look at a few marketing faux pas that could have easily been avoided by using clearer language.

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  • Wayfinding 103: Harnessing Mapping Technology

    Wayfinding 103: Harnessing Mapping Technology

    Camille says… Destinations should consider employing mapping technology to enhance the visitor experience beyond traditional wayfinding means. Read time: under 5 minutes

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  • Wayfinding 102: Creating and Confirming the Guest Experience

    Wayfinding 102: Creating and Confirming the Guest Experience

    Camille says… In Wayfinding 102, we offer DMOs a look at how wayfinding tools can turn the journey from one attraction to another into an educational and enjoyable visitor experience. Read time: under 5 minutes

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  • Wayfinding 101: Effective Signs Point to Love

    Wayfinding 101: Effective Signs Point to Love

    Camille says… Smart wayfinding is a 24-7 tour guide and reliable method of communicating directions. With thoughtful consideration for how visitors arrive, your wayfinding system can also serve as the ultimate tourism ambassador for your destination. Read time: under 6 minutes

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.

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