• Leverage Opportunity Nights to Grow Occupancy

    Leverage Opportunity Nights to Grow Occupancy

    David says… One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes

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  • Purpose, Positioning, Personalized and Partnerships

    Purpose, Positioning, Personalized and Partnerships

    David says… For consumers under 40, the new Ps of the marketing mix that matter today are: “purpose, positioning, personalized and partnerships". You should pay careful attention to which marketing Ps apply most to your offering.

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  • Why the 60+ Consumer Should Matter More Than Ever

    Why the 60+ Consumer Should Matter More Than Ever

    Stamp says… Paying special attention to the ever-growing 60+ consumer segment can pay big dividends for your destination. Understanding why they travel and what interests them while in-market can help your DMO more effectively craft a message that resonates with this travel segment and entices them to plan a visit.

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  • Generation Z: Travel Trends

    Generation Z: Travel Trends

    Jim says… Generation Z is rapidly growing in importance to DMOs - and for good reason! They are poised to command nearly 40% of consumer spending in just a few short years, and their travel habits are clearly defined by the digital age they were born into. Here's what that means for your DMO.

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  • Increase Social Content Engagement

    Increase Social Content Engagement

    Cristen says… Boosting organic social content is one of the fundamental tactics to increase user engagement. Read on to learn about how to know what to boost and different promotion methods and strategies available.

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  • Social Media Editorial Calendar: Encourage the Conversation Part 3

    Social Media Editorial Calendar: Encourage the Conversation Part 3

    David says… A sound social media strategy should include a mix of measured messages to appropriate audiences. Learn about the 7 components of creating a balanced social media editorial calendar.

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  • Life Stage Marketing

    Life Stage Marketing

    Victoria says… Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.

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  • Agritourism - Harnessing the Power of Niche Marketing Part 3

    Agritourism - Harnessing the Power of Niche Marketing Part 3

    Jim says… As farm, ranch and other agricultural tourism booms, destinations need to cultivate experiences centered around these agribusinesses and related activities if they want to tap into this niche market.

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  • Developing Personas for your Marketing Campaign

    Developing Personas for your Marketing Campaign

    Victoria says… Persona-based marketing is a strategic technique that allows you to speak directly to your target audience in an engaging and personal way. Coupling this technique with primary research efforts will ensure that your outbound marketing campaign is as effective and engaging as it can be. Read time: under 2 minutes

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  • Brand Evaluation Process Checklist

    Brand Evaluation Process Checklist

    Stamp says… Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.

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