• Ethics in Advertising, Part 3: Music in Advertising

    Ethics in Advertising, Part 3: Music in Advertising

    Stephen says… In Part 3 of our Ethics in Advertising series, we discuss laws and rights in relation to music licensing. Read time: under 3 minutes

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  • Why VR is a Notch Above Video

    Why VR is a Notch Above Video

    Stamp says… Virtual reality is quickly getting to the point where it can be utilized by virtually everyone, and many organizations in tourism and real estate have begun using it to offer a more immersive try-before-you-buy experience. Here we discuss some basic tools you'll need if you are considering experimenting with VR for your destination.

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  • TikTok as a Tool for Destination Marketing

    TikTok as a Tool for Destination Marketing

    Stamp says… TikTok has become one of the most widely used social media platforms whose popularity continues to grow and spread throughout the world. Businesses have begun using TikTok as a marketing tool and in this blog, we’ll give some ideas about how you can use it for your destination.

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  • Leveraging the “Let’s Go There” Toolkit for Your Destination

    Leveraging the “Let’s Go There” Toolkit for Your Destination

    Camille says… As people begin to cautiously explore traveling again, messaging for DMOs should speak to planning for travel "someday". The U.S. Travel Association has produced a toolkit that destinations can tailor for their market. Here we discuss strategies for using these tools to promote your destination.

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  • Ethics in Advertising, Part 2: Photography Usage

    Ethics in Advertising, Part 2: Photography Usage

    Leigh says… When using photos and videos that aren’t shot for exclusive use by your destination, there are two main avenues you can take: user-generated and stock. Here we discuss what you need to know about the laws and rights surrounding such usage. Read time: under 4 minutes

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  • Case Study: Fostering Community Pride

    Case Study: Fostering Community Pride

    Victoria says… Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.

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  • What Motivates Visitors to Share Travel Content

    What Motivates Visitors to Share Travel Content

    Camille says… There is a storied history of travelers sharing their experiences through visual mediums, and that is not changing anytime soon. As a travel and tourism marketer, your best bet is to actively engage visitors sharing travel content to strengthen your marketing presence.

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  • Rethinking the Website Redesign Process

    Rethinking the Website Redesign Process

    Stamp says… As part of an overall rebrand, Stamp undertook a website redesign project for one of our DMO clients. Including modern design features, the latest interactive functionality and a CMS upgrade, Stamp was able to design a site that amplified our client’s brand and offered a seamless user experience among devices.

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  • How to Make Personas Come to Life

    How to Make Personas Come to Life

    Stephen says… Concepting original imagery for a branding campaign isn’t always easy. Stephen outlines his process and the steps he took to create four unique persona images for one of our DMO clients.

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  • Make Live Streaming Video Work for Your Destination

    Make Live Streaming Video Work for Your Destination

    Jim says… With live streaming video, your destination can showcase local highlights in an engaging, personable manner. To maximize your results, follow these tips.

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