• Current Travel Trend Insights Help Provide Perspective

    Current Travel Trend Insights Help Provide Perspective

    David says… Keep your finger on the pulse of today’s traveler patterns by accessing the DMO industry’s most trusted set of visitor intelligence data. As you are being approached and speaking to your city leaders and tourism stakeholders about the state of the industry, Arrivalist’s Daily Travel Index will provide you with powerful insights into traveler activity by state, regions and nation-wide. View time: under 4 minutes.

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  • Life Stage Marketing

    Life Stage Marketing

    Victoria says… Life Stage Marketing is all about meeting people where they are in life. In this article, Victoria recounts how this approach allowed her client to more directly target their strongest visitor demographics.

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  • Brand Evaluation Process Checklist

    Brand Evaluation Process Checklist

    Stamp says… Rebranding your destination can be an involved – and sometimes complicated – process. To help ensure you don’t miss any important steps, we created an evaluation checklist to guide you through the process.

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  • Improve Conversions with Personalized Digital Content

    Improve Conversions with Personalized Digital Content

    Stamp says… To stand out from your competitors, you should consider using personalized digital content to offer a relevant and timely experience tailored to your users’ interests. Read time: under 4 minutes

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  • Marketing to Women - Is Your Destination Missing the Mark?

    Marketing to Women - Is Your Destination Missing the Mark?

    Victoria says… One of the largest demographics you could possibly target in travel is women. But with a large range of interests and consumer habits, how does a CVB tackle destination marketing to women? Continue reading to put your DMO in the know.

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  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Victoria says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

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  • The Value of Objective Primary Research when Developing a Marketing Action Plan

    The Value of Objective Primary Research when Developing a Marketing Action Plan

    David says… Research helps DMOs by providing verifiable facts that influence your decision-making process. Read about primary and secondary research and how each can inform your destination’s marketing efforts.

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  • Building a Social Media Action Plan

    Building a Social Media Action Plan

    Victoria says… Little or no planning can quickly hinder your destination’s social media efforts. Worse yet, it can produce negative results. For this very reason, we strongly suggest putting together a social media action plan for your DMO.

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  • Effective DMO Website Planning Process

    Effective DMO Website Planning Process

    Stamp says… Developing your website requires comprehensive, strategic planning. Read about our DMO website planning process and which questions need to be answered as you work through each step of creating a destination website.

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.

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