• Leverage Opportunity Nights to Grow Occupancy

    Leverage Opportunity Nights to Grow Occupancy

    David says… One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes

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  • What is a weekend?

    What is a weekend?

    David says… As domestic leisure travel begins to show early signs of recovery (in some places more than others), there is an opportunity to leverage leisure to try to (also) fill in some of the weeknight slump in occupancy due to the loss of weekday business and convention travel.

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  • How Attractions Drive Group Travel

    How Attractions Drive Group Travel

    David says… To effectively drive group travel to a destination, DMOs must collaborate with area attractions. Marketers must be familiar with their attractions’ latest offerings and leverage new ways to promote those partners.

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  • Beyond the Ballroom: How to Leverage Non-Traditional Meeting Venues

    Beyond the Ballroom: How to Leverage Non-Traditional Meeting Venues

    Victoria says… With meeting planners looking to book events for attendees that are memorable, inspiring and engaging, DMOs have the opportunity to meet their needs by strategically marketing alternative meeting spaces in their cities - consider wedding venues, breweries, downtown rooftops, etc.

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  • The SMERF Market—Give Me an F!

    The SMERF Market—Give Me an F!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The fraternal group covers local and national social organizations whose members associate for a mutually beneficial purpose.

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  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Victoria says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

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  • The SMERF Market—Give Me an R!

    The SMERF Market—Give Me an R!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The religious group covers a variety of faiths and denominations as well as all age and subset groups within.

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  • Marketing Convention Districts–Big Business for Smaller DMOs

    Marketing Convention Districts–Big Business for Smaller DMOs

    Jim says… As meeting groups look beyond big convention cities for meeting and convention options, smaller destinations have the opportunity to elevate their destination’s meeting brand through convention districts that package meeting and entertainment offerings in convenient proximity to each other.

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  • Your Printed Visitor Guide Can Be a Destination Marketing Machine

    Your Printed Visitor Guide Can Be a Destination Marketing Machine

    Camille says… Potential visitors still use a printed visitor guide as a planning tool. With smart design and digital printing technology, your destination’s guide can become an effective, forward-thinking marketing tool. Read time: 4 minutes

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  • The SMERF Market—Give Me an E!

    The SMERF Market—Give Me an E!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The education group covers local, regional and national organizations of all sizes who periodically convene to share and discuss all topics related to education. Read time: 5 minutes.

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