• Airbnb. DMO Friend or Foe?

    Airbnb. DMO Friend or Foe?

    Kristin says… When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today?

    READ MORE

  • More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

    READ MORE

  • Strategies for Addressing Budget Challenges

    Strategies for Addressing Budget Challenges

    Kristin says… Budgeting will be the biggest challenge most DMOs face over the next two years. With traditional funding sources suffering, how will you address budget shortfalls? Here we discuss revenue and expense strategies to help provide some insight on these challenges.

    READ MORE

  • The Case for DMOs Getting 100% of Lodging Tax Revenue

    The Case for DMOs Getting 100% of Lodging Tax Revenue

    David says… As DMOs look to stabilize their budgets in these trying times, now may be the best opportunity that has ever existed to strategically advocate for a higher percentage of this revenue. Read time: under 3 minutes

    READ MORE

  • Promote Travel Impact During Tourism and Travel Week

    Promote Travel Impact During Tourism and Travel Week

    Kristin says… National Travel and Tourism Week is a great platform to celebrate your visitors, your stakeholders and to share the economic impact travel and tourism has on your community.

    READ MORE

  • How to Measure the ROI of Digital Advertising

    How to Measure the ROI of Digital Advertising

    Stamp says… DMOs should be measuring the return on the investment to show stakeholders that their digital marketing strategy is working. Are you looking at the right metrics to determine the ROI of your digital strategy?

    READ MORE

  • Will Short-Term Rentals Impact Your Lodging Tax Income?

    Will Short-Term Rentals Impact Your Lodging Tax Income?

    Jim says… More and more vacationers and travelers are choosing to stay in short-term rentals they find through online rental services like Airbnb, HomeAway, VRBO, FlipKey, and others. While the business model for these Short Term Rental (STR) companies is appealing to consumers, they are disruptive to DMOs. Read time: under 3 minutes

    READ MORE