• Welcoming Visitors Back with a (Masked) Smile

    Welcoming Visitors Back with a (Masked) Smile

    Victoria says… Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination.

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  • The Value of a Landing Page

    The Value of a Landing Page

    Camille says… Have an initiative that needs to take off? Discover the value of a landing page as part of your DMO's marketing strategy. Read time: under 6 minutes

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  • Ideas for Supporting Your Community

    Ideas for Supporting Your Community

    David says… The travel and tourism community has been upended by booking and event cancellations, trip postponements, and the temporary closings of many local businesses as we grapple with how best to slow the spread of COVID-19. But even in this uncertain climate, Destination Management Organizations play an important role in supporting local stakeholders.

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  • Preparing to be an “Evacuation Destination”

    Preparing to be an “Evacuation Destination”

    Victoria says… When a natural disaster strikes, affected locations and surrounding areas have to manage the sudden displacement of evacuees and then often the surge of emergency responders from the other direction. With some preparation and open communication, your destination can turn what could be a frantic experience into one that is well planned and accommodating.

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  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Victoria says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

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  • Effective Pay Per Click Strategies to Drive Tourism

    Effective Pay Per Click Strategies to Drive Tourism

    Stamp says… Pay Per Click is the primary way to “get noticed” online using sponsored link ads. Get a basic understanding of this Search Engine Marketing Strategy, and put PPC to work for your DMO.

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  • Secrets to Creating a Successful Content Marketing Strategy

    Secrets to Creating a Successful Content Marketing Strategy

    Stamp says… The secret recipe for a successful content marketing strategy can be summarized in four steps – Attract, Convert, Close, and Delight. Read on as we discuss how each step can help determine the best custom-tailored plan for your DMO.

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  • The SMERF Market—Give Me an S!

    The SMERF Market—Give Me an S!

    Victoria says… The SMERF market encompasses a range of group travelers that your destination can target marketing towards to ensure a more stable occupancy rate year-round. The social market includes groups for weddings, civic and professional organizations, charity events, holiday celebrations, and interest groups.

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  • 5 Mistakes to Avoid in DMO Marketing

    5 Mistakes to Avoid in DMO Marketing

    Camille says… Destination marketing in an ever-changing media landscape requires innovative and educated efforts to constantly engage and convert repeat visitors. Read about the top five DMO marketing mistakes and how to avoid them. Read time: under 6 minutes

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  • Creating Added Value for Meeting Planners with Custom Landing Pages

    Creating Added Value for Meeting Planners with Custom Landing Pages

    Stamp says… Stand out from your competition by offering an added-value, custom landing or event page for planners.

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