• Destination Curation

    Destination Curation

    David says… DMOs should not be creating or managing the various elements of their destination, they should be facilitators of collaboration between the stakeholders that provide the elements that make up their destination. This is the message you should be conveying to your stakeholders. Read time: 1 minute

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  • 5 Tips for Building Stakeholder Partnerships

    5 Tips for Building Stakeholder Partnerships

    Stamp says… Sitting down one-on-one with tourism stakeholders in your community can be invaluable. Get 5 tips for building these business partnerships. Read time: under 3 minutes

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  • Leverage Opportunity Nights to Grow Occupancy

    Leverage Opportunity Nights to Grow Occupancy

    David says… One of the keys to growing the overall occupancy rate in any community is to have a clear understanding of the nights of the week and the months of the year that have the lowest occupancy—we call these opportunity nights. In this week's Insight, we discuss how to identify and make the most of these opportunity nights for your destination. Read time: under 3 minutes

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  • Airbnb. DMO Friend or Foe?

    Airbnb. DMO Friend or Foe?

    Kristin says… When "market disrupter" Airbnb came onto the scene in 2007, their business model was viewed by the tourism industry with skepticism. Where does Airbnb stand today?

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  • More Than an Interstate Exit

    More Than an Interstate Exit

    Camille says… Your community is so much more than what lies right off the ramp. Let travelers know your town is truly unique and worth taking the time to explore. Read time: under 3 minutes

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  • The Importance Of Managing Your Destination’s TripAdvisor Presence

    The Importance Of Managing Your Destination’s TripAdvisor Presence

    Jim says… It’s more important than ever to keep information updated on leading travel platforms as potential visitors are hungry for information. Keeping information updated in real-time on TripAdvisor will be crucial to giving travelers the confidence to return to your destination.

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  • Why You Need a Success Statement

    Why You Need a Success Statement

    David says… What is success for your organization? While a Marketing Action Plan (MAP) is a “road map” designed to lead your organization to success, it is critical to first determine what success is. Here we discuss the elements that need to be included in what we call “The Success Statement.” Read time: under 2 minutes

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  • Protecting Your Destination’s Brand Is Imperative

    Protecting Your Destination’s Brand Is Imperative

    David says… A strong brand identity is important in destination marketing. Equally important is protecting your brand to ensure you have control of it and reap benefits from it. In this blog we discuss some pitfalls, the advantages and some recommendations related to protecting your brand. Read time: under 2 minutes

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  • NLR—a brand apart.

    NLR—a brand apart.

    Camille says… Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.

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  • Welcoming Visitors Back with a (Masked) Smile

    Welcoming Visitors Back with a (Masked) Smile

    Victoria says… Indications point to visitors getting ready to travel again but health and safety remain a major consideration. DMOs across the country are implementing programs that specifically address COVID-19 safety. We discuss a few ideas here that you may want to consider modeling in your destination.

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