• NLR—a brand apart.

    NLR—a brand apart.

    Camille says… Creating a truly defining brand is sometimes a challenge when positioning for destinations, particularly when the separate communities share the same name. In this case study we explore the branding challenges faced by North Little Rock, Arkansas and our solutions that set them apart from Little Rock.

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  • Case Study: 5 Steps to Developing a Statewide Initiative

    Case Study: 5 Steps to Developing a Statewide Initiative

    Kristin says… Stamp worked with the Alabama Bicentennial Commission to help develop and promote their three-year initiative celebrating Alabama's 200 years of statehood. Here we discuss 5 components of a successful statewide marketing program.

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  • Case Study: Fostering Community Pride

    Case Study: Fostering Community Pride

    Victoria says… Recently, Stamp was approached by the Montgomery Area Chamber of Commerce to work with their communications staff to produce a feel-good video about Montgomery. They wanted this video to be high-energy and multi-purpose, appealing to a wide range of target audiences—from residents, to meeting planners, to businesses being recruited to locate in Montgomery, and everyone in between. Here's how we went about making their request a reality.

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  • Ten Year Challenge: Websites Then and Now

    Ten Year Challenge: Websites Then and Now

    Leigh says… In a nod to the Ten Year Challenge, we thought it’d be fun to examine the 10-year differences on a couple of our client’s websites. While sites from 10 years ago featured design and interaction elements that were groundbreaking in their day, things have changed dramatically. What was once sleek is now outdated in comparison to today's functionality and popular designs.

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  • Keeping Content Fresh with Community Events Calendar

    Keeping Content Fresh with Community Events Calendar

    Stamp says… A DMO must constantly add new content to their website to keep it fresh and relevant to visitors (and search engines!). One way to help create new information is to incorporate a community events calendar.

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  • Achieving State Bicentennial Commission Goals

    Achieving State Bicentennial Commission Goals

    Stamp says… What does it truly take to boost website traffic and increase leads? Once you define your target audiences, their roles in your success and their required beliefs and apply that understanding to your digital communications efforts, the answer is more straightforward than you think.

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  • How to Make a Small Town a Big Deal

    How to Make a Small Town a Big Deal

    Leigh says… Identify and leverage a rural community’s assets as an economic development engine and to help preserve traditions, artistic styles and various processes for future generations.

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  • Marketing Meeting Attendee Personas to Meeting Planners

    Marketing Meeting Attendee Personas to Meeting Planners

    Victoria says… See how persona marketing can be used to promote your destination and how it can be leveraged into an effective campaign.

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  • DMO Brand and Website Evaluation

    DMO Brand and Website Evaluation

    Leigh says… When it comes to destination marketing, first impressions are everything. As a result, a periodic DMO brand and communications evaluation can help ensure your website and marketing materials are fresh and relevant.

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  • Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times.

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