• Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Destination Rebranding after a Crisis – Dauphin Island, Alabama

    Jim says… The road to rebuilding a brand reputation for a destination can often be a long one. The important thing is to create a strategy that will identify the best messages and channels for communicating with visitors during and after challenging times. Read time: 7 minutes

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  • Fam Tour Fast Forward with VR

    Fam Tour Fast Forward with VR

    Camille says… Giving meeting planners a visual experience during the decision-making phase of the venue search process is vital. Research tells us that videos are found to be 58% more trustworthy than still imagery or words alone. The advent of Virtual Reality (VR) in the hands of your DMO opens the door to the most immersive video to date and a chance to take your Familiarization Tour experience to the next level. Read time: 5 minutes 

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  • Your Destination’s Online Reputation Matters

    Your Destination’s Online Reputation Matters

    Jim says… The internet has completely changed how people research and find information, especially in the travel industry. Today CVBs and DMOs need to understand that they are in the business of helping tell stories about their destination. And online reviews are an important part of the story. It’s your job to help facilitate this new perspective with your hotel and attraction partners. Read time: 3 minutes

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